Patrick Ta Beauty Enters Sephora Middle East

Patrick Ta Beauty has entered Sephora Middle East, marking a major milestone in the brand’s global expansion.

Beginning Jan. 16, the brand’s glow-focused range rooted in Ta’s signature techniques, will be available online at Sephora Middle East and in selected stores across the region on Jan. 22. Patrick Ta Beauty will launch across 34 Sephora Middle East doors throughout the UAE, Saudi Arabia, Kuwait and Qatar as part of its focused expansion within the region.

Patrick’s connection to the Middle East has grown organically over many years, shaped by his work with regional clients, creators, and makeup artists who have embraced his signature glow and artistry-first approach. Over the past decade, he has regularly traveled to the region for private clients and educational events, including a series of highly attended Dubai masterclasses that have deepened his presence and visibility.

“I’ve felt such a strong connection to the beauty community in the Middle East for years – their love for glam, artistry, and the pride in makeup truly inspire me,” said Ta. “So many of my followers and clients from the region have supported me from the very beginning, and this expansion feels like a moment we’ve all been building toward together. Bringing Patrick Ta Beauty to Sephora Middle East is a dream come true, and I can’t wait to meet everyone and share our artistry in person with this exciting next chapter for the brand.”

The launch introduces the brand’s bestsellers, including the viral Major Headlines Double-Take Crème & Powder Blush Duo, Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation, and a selection of Patrick’s signature “glow-giving” essentials.

To mark the launch, Ta will be in the region for a lineup of celebratory activations, including personal appearances at Sephora Dubai Mall, meet-and-greets, VIP events, and engagements with local creators and tastemakers.